Can I ask you some questions?
What is One4All?
That, my friend, is a good question. The quick answer is that we’re a social network for giving where everyday individuals can give with the touch of a button and track that giving in one account, with one receipt.
How are you different from some of the other giving sites like Causes or Crowdrise?
Hopefully it’s obvious when you jump into the site and get started, but the basics are this:
- Most giving sites are focused on helping people raise money with campaigns. We believe that you don’t have to be an active fundraiser to be a good person. Of course, many of our users are very active givers. They fundraise a ton, they mobilize their friends, etc., but not all of us are like that. So, we built One4All for all of us, not just activists.
- Also, we put you in the center of the conversation. We believe the world of philanthropy revolves around you. This is your giving account.
- We believe that sustained giving equates to sustained happiness, which equates to more empathy and a better society.
- We also think it’s pretty cool to say “I’m a philanthropist,” which means capturing all the different ways you give.
Got it. So, are you a non-profit or a for profit?
We are both. There are two separate companies involved in your experience on one4all.org. One4All, Inc. (a for profit company) owns the One4All.org platform, technology, etc. The second company is the One4All Charitable Fund, which is public 501(c)3 nonprofit.
Why two companies?
One4All, Inc. exists because we want to build a social network for giving, built around each of us and our social connections. We think it could be big and realize it’s going to take investment to get there.
The One4All Charitable Fund was formed as a separate company to administer the distribution of donations for One4All account holders, as well as to focus on educating donors on effective giving, etc.
Ok. So, how do I use One4All?
We’re glad you asked. We think the best way to give to charity is to make a commitment on a monthly basis. How much is up to you. We don’t judge. So, the first step is to fund your One4All account.
When you fund your account, the money goes into the One4All Charitable Fund. The Fund is a Donor Advised Fund (or as they are called in the world of philanthropy, a “DAF”). DAFs are very popular giving tools for wealthy people. They are administered by your local community foundation (like the Silicon Valley Foundation, The Seattle Foundation, etc.). You can also open a DAF at Fidelity Charitable Fund or Schwab Charitable Fund, for example.
Of course, committing on a monthly basis is not required. You can donate on the fly, whenever inspired.
What if I don’t want to fund my account and just want to give on the fly?
Go for it. The mechanics are the same. You are creating a DAF account at the One4All Charitable Fund and donating to it. The One4All Charitable Fund will then take your advise and make the grant. Simple, easy, one receipt.
I funded my account…what’s next?
This is where it gets fun. The Fund is waiting for you to advise it on which nonprofit(s) will receive the money. We have every single 501c3 nonprofit in One4All (about 1 million), and we update the list on a monthly basis directly from the IRS. So your favorite local charity is here.
We help you discover charities and fundraisers that are trending in your local communities or by types of causes (animals, the environment, homelessness, etc.). You follow your friends and discover new giving opportunities through them, too.
What are different ways to make donations to charities?
There are several ways you can give…
- Set up automatic monthly donations to your favorite nonprofits.
- Or donate directly to any nonprofit on-the-fly, in increments as little as $5. Simple, easy, one-touch giving.
- Start a fundraiser or donate to friends’ fundraisers that they run in One4All.
- You can even tell the fund to defer your choice of charity to a friend in the form of a gift. “Bill, it’s your birthday. Here’s a gift of $20 to give to any charity you want!”
What’s the smallest donation I can make?
Currently, we go as low as $5 and up to $11…(just kidding on the $11. You can donate as much as you’d like).
When I make a gift to a nonprofit, are they going to start marketing to me?
No. The only thing we send them is your first and last name and the amount. You can opt to share your email address with them if you’d like. You can share as much detail as you’d like with them, but that is your choice.
Does anyone see how much I give?
No. The only place they see it is when you make a donation to a friend’s fundraiser in One4All.
Can I track all my receipts for the end of the year?
Receipts? We don’t need no stinkin’ receipts.
Actually, what if I told you that you’ll have one receipt for all your giving? Remember, every donation is going to the One4All Charitable Fund (501c3), and then you make grants to the individual nonprofits … so, it’s just one receipt at the end of the year.
I just thought of something. How much money actually goes to the nonprofit?
We like this question. We don’t make money on the donations.
That being said, there are transaction fees charged to us (and to anyone who accepts credit cards and payments) which enable you to donate via Paypal or credit card.
Currently, the way we pay for the transaction fees is via a processing fee on your donation that is 30 cents plus 3.4%. When you put money into your account (say $100), we ask you to pay that processing fee. The assumption is that you want the full $100 going to charity.
Wait, wait, wait. Why am I paying 4% or so to give donations?
The only way to avoid the % is if you write a check to nonprofits (however, they really don’t want to process checks of $5, $10, $20; it’s a pain for them). If you donate on their website, they have to pay the processing fees, which adds 3-4% to their operating costs. If you text to them, up to 40% will come out! If you donate to them on other giving sites, 4.5% to 15% will come out. With One4All, nonprofits receive 100% of your donation. This is HUGE for charities.
Now, all of this being said, we are working to get the 4% to 0%. Wouldn’t it be awesome if a national foundation came in and sponsored the fee? We’re also looking at lower cost ways of getting money. Point is, this is standard stuff and we’re just as frustrated with it as you are, but that’s how the world of processing payments works right now.
Ok, when does the money actually get to the nonprofit?
We send all the grants to the nonprofits at the end of each month. If a thousand people give $5 each to a single charity, we send $5,000 to the charity. If, however, the total amount across all our users for one charity isn’t at least $25, we will hold it until it gets to that amount.
So, how do you guys make money?
We don’t make money from individual donations, as we’ve already discussed. We can’t really show our hand yet to competitors about our business strategy, but here are a few facts. $10B+ a year is spent by the nonprofit industry marketing to people like you. Companies are spending tens of billions of dollars trying to create loyalty with each of us using cause and purpose.
Needless to say, everyone in this ecosystem wins. More money to nonprofits, especially local nonprofits. Less money spent by nonprofits on marketing. More people engaged in giving on a daily basis.
Well, I gotta say this sounds pretty cool.
We were hoping you’d say that.
Can you give me the play-by-play of what you want me to do?
- Login via Facebook (or email address)
- Find some favorite nonprofits to follow, find friends to follow (or better yet, invite friends).
- Pick an amount you want to give every month and set up automatic funding into your One4All account.
- Set up any recurring monthly gifts you want to make to your favorite charities (nonprofits love recurring/monthly donations, because it makes their cash flow more predictable).
- Then explore and discover all the ways you can give throughout the month.
- At the end of each month, take some time to pat yourself on the back and know you’re making a difference.